The Monster Story
Tear into a can
of the meanest energy supplement on the planet, MONSTER? energy. We went down to the lab and cooked up a double shot of our
killer energy brew. It's a wicked mega hit that delivers twice the buzz of a regular energy drink. The MONSTER? packs a vicious
punch but has a smooth kick ass flavor you can really pound down. So when it's time to unleash the beast within, grab a MONSTER?
and GO BIG!
Adrenaline Rush is SoBe's entry into the energy drink market. We were pleasantly surprised by this
beverage. Featuring a sweet and refreshing passion fruit flavor, this energy drink has a very pleasant flavor that we enjoyed
drinking. In addition, this beverage does not have the bubblegum/caffeine flavor that we have come to expect from energy drinks.
Overall, SoBe Adrenaline Rush is a great energy drink.
SoBe No Fear is one of the latest energy drinks to be packaged a 16oz can. While rumors are buzzing that
this product is simply SoBe Adrenaline Rush in a taller can, we can tell you that that's not remotely true. The flavor of
SoBe No Fear is its own unique formula, which is very remniscent of the flavor of some of the SoBe bottled products. Specifically,
SoBe No Fear has an extremely sweet and fruit flavor profile. This being said, you can expect a lot of fruit flavor, but grape
and grapefruit flavors are definitely the most prominent. Overall, we'd really sum this product up by saying that it's like
a carbonated version of the bottled SoBe Energy product. It's definitely a nice change from some of the bubblegum tasting
energy drinks out there.
Happy Bunny Spaz Juice is certainly the cutest drink of 2004. The drink features a yellow bunny rabbit and
the sayings, "drink this and feel less sucky" and "All the energy you need to annoy everyone else". Popular among girls and
young women, the nearly ubiquitous Happy Bunny brand can be found on everything from apparel to stickers. The brand features
the trademarked Happy Bunny who, despite her cute appearance, is known for saying rather mean things. Spaz Juice has a great
blue raspberry flavor and the package is adorable. We're not sure if teenage girls really need the extra energy, but with
so many brands targeted toward the young male demographic, it is refreshing to see one address young women. This product might
have particular success selling in retail locations and other places where the Happy Bunny brand can be found. Overall, Spaz
Juice is a very well-done and well-positioned energy drink with definite commercial potential.